Tripadvisor has rolled out a subscription service that enables the direct participation of hotels in order to boost their visibility and help them reach more ready-to-book, high-spending travellers on the platform.

Tripadvisor Plus hotels receive special badging and increased visibility on the Tripadvisor platform, helping them to stand out from the competition and increase bookings at a lower cost than traditional channels. The programme is free for hotels to join, with no upfront costs and zero commission rates.