China-based Group has entered into a strategic partnership with AirAsia’s travel and lifestyle e-commerce platform,, that will allow users of both digital platforms access to a wider range of product and service offerings.

Under the partnership, both companies will collaborate on a range of popular products and services available on both digital platforms, including cooperation in the areas of transit information for connecting flights, as well as membership benefits and product marketing, so as to deliver an enhanced and streamlined experience for travellers.

The cooperation aims to spur greater demand for international travel by providing travellers with an end-to-end product offering, from flights to hotels, airport transfers, and activities. Group’s premium members will also be able to enjoy upgraded privileges on AirAsia flights when they book on Group platforms.

AirAsia Group CEO, Tony Fernandes, called the airline’s partnership with Group “timely” and added that it “demonstrates our commitment and confidence in the China market, more so during this challenging Covid-19 environment, where we remain optimistic for borders to be reopened in the near future”. Group CEO, Jane Sun, said: “With the pandemic gradually being brought under control, we’re seeing a recovery in travel demand across the Asia-Pacific region. Already, we’ve seen accommodation volume in a number of key regional markets virtually recover to pre-pandemic volumes, while air ticketing volumes continue to make a strong recovery.

“With demand gradually increasing, and flight routes continuing to resume, we look forward to working with AirAsia to prepare the travel industry for a triumphant revival, and deliver a superior experience to travellers.”

Source: ttgasia