Irish and French tourism businesses came together in Bordeaux this week, to take part in a B2B workshop and networking event organised by Tourism Ireland. They met with local travel agents, to inform and educate them about Ireland and, in particular, our lesser-known attractions and hidden gems.
This is the second in a series of four Tourism Ireland workshops that will take place in France during 2019 – to highlight ease of access from France to Ireland and deliver more business to Ireland’s regions in the off-peak season. The first workshop took place in Toulouse in January; other workshops will take place in Lyon and Nice in the coming months.
“Our workshop and networking event was an excellent opportunity to meet, and do business with, travel agents in Bordeaux – ensuring that the island of Ireland is ‘top of mind’ for the travel agents this year when recommending and booking holidays for their clients,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe.“With Aer Lingus and Ryanair flights from Dublin to Bordeaux, our aim is to highlight ease of access to Ireland for people living in this part of France. We are also aiming to drive growth to the regions and to encourage French holidaymakers to travel to Ireland in the shoulder season months.”