Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has identified a significant opportunity in the trend towards multiple, smaller holidays or mini-cations, as against one long annual vacation. To leverage this growth potential and catalyse demand for the upcoming Summer holiday season, the company has launched a range of affordable international tours of 5-7 days.

Thomas Cook India’s travel trends analysis reveals that over 66% of Indian travellers prefer multiple mini-cations/ bite-size breaks instead of just one annual vacation. Additionally, India’s millennials are displaying an increased appetite (of 35%) aimed at fulfilling their travel goals. To maximise on this opportunity, Thomas Cook India has curated attractive all-inclusive tours at a truly affordable price.

Thomas Cook India’s all-inclusive holidays include a wide range of top international destinations like Australia, UK, France, Germany, Austria, Hungary, Russia, Netherlands and Belgium; equally short-haul favourites of Abu Dhabi, Dubai, Sri Lanka, Bhutan, Maldives, Mauritius and Myanmar. The all-inclusive tours include flights, hotels, visas, transfers, meals, sightseeing, insurance and the services of an experienced Thomas Cook India Tour Manager.

Additionally, Thomas Cook India has also designed customized Europe ‘land-only’ holidays, to give customers the flexibility of selecting their preferred airlines, and at great value pricing starting at Rs. 31,600. A range of destinations included are London, Paris, Greece, Iceland, Georgia, Amsterdam and Brussels with the option of engaging experiences like an exciting Jack-the-Ripper tour in London, volcano tours at Santorini, fun family bonding at Disneyland Paris, thermal spa in Iceland’s Blue Lagoon, a chocolate workshop or a beer tasting tour in Brussels and more.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Over the past few years we have witnessed a dramatic shift in the lifestyle choices of Indian consumers – the aspiration for travel increasing manifold. And with multiple, bite-sized holidays seeing strong demand, we realised the importance of value pricing.

We are hence delighted to present our new range of affordable and attractive international holidays of between 5-7 days. Our holidays include India’s favourites like the UK, France, Australia, Germany, Netherlands, Dubai, Abu Dhabi, Mauritius and Maldives; also trending locales like Iceland, Russia, Greece and Georgia.

With such affordable pricing, coupled with our hallmark of unmatched quality, we look forward to delivering on our customer promise of travel memories of a lifetime!”