Bangkok – The Tourism Authority of Thailand (TAT) is supporting the World Wildlife Federation-Thailand (WWF-Thailand) on the implementation of its ongoing ‘Travel Ivory Free’ campaign in Thailand to change tourists’ buying behaviour.

“I urge tourists to stop buying ivory in Thailand and be a part of putting an end to the ivory trade,” TAT Governor Mr. Yuthasak Supasorn, said. “Instead opt for alternative souvenir choices; such as, handicrafts made by local communities in line with the global trend on sustainable tourism. And in the process become a partner in helping to improve the standard of living in local Thai communities.”

Mr. Yuthasak reiterated that buying ivory in Thailand is against the law, and any tourists caught with ivory items could face a potential penalty of up to 10 years imprisonment or fines of up to one million Baht or both.

The WWF launched the ‘Travel Ivory Free’ campaign in Thailand in early 2019, working to dissuade potential buyers via social media in real time as they travel around active ivory markets in Thailand emphasising that it is illegal to buy ivory.

WWF-Thailand works with travel industry companies and the tech sector to spread awareness and create a more sustainable travel culture.

Groups as diverse as the World Travel and Tourism Council (WTTC), airlines and TAT are asking visitors to travel ivory free. The campaign is more frequent during the high tourist season.

Source : TAT