Hotel booking software provider SiteMinder has unveiled a new smart monitoring tool, SiteMinder Insights, which provides hoteliers data on their local market and guests as well as the business performance of their property.
Such data is crucial in deciding whether or not to adjust rates amid the trend of last-minute bookings and rising competition.
The tool is SiteMinder’s response to findings from a 2019 survey, which revealed some of the biggest concerns of hoteliers across the world.
Concerns include making pricing decisions amid the rising trend of last-minute bookings and competition from Airbnb, as well as how to meet the expectations of increasingly discerning guests.
Adam Phadungslip, resident manager and director of sales and marketing at Nouvo City Hotel, said that using SiteMinder Insights has allowed the Muslim-friendly Bangkok establishment to gain more revenue efficiently.
Phadungslip shared that he uses the platform to check competitors’ rates and make informed pricing decisions.