KATHMANDU: The Nepal Tourism Board (NTB) has approved a budget of Rs1.71 billion for the ongoing fiscal year 2018-19.
The country’s tourism promotional body said that majority of the budget has been earmarked for tourism promotion, branding and marketing purposes.
“This year, the budget is mainly focuses on tourism branding in China and India as well as enhancing the capacity of human resources involved in the tourism sector,” said Deepak Raj Joshi, chief executive officer of NTB.
NTB has allocated Rs373.5 million for tourism market management and promotion and Rs321.5 million for public relations and publicity campaigns. Similarly, Rs243.9 million has been allotted for tourism heritage publicity and human resources development and Rs76.6 million has been allocated for development of provincial destination promotional campaigns.
“We have also made a special plan to promote the Visit Nepal 2020 campaign too,” Joshi informed.