Nikki Beach Hotels and Resorts will grow its portfolio to now include a total of 7 resorts, including new launches in Santorini, Montenegro, and Sri Lanka.  Nikki Beach has its own hotel division but also operates in partnership with Nikki Beach Hotels and Resorts EMEA on 3 properties in Dubai, Bodrum, and Porto Heli as well as the new Santorini property.

Under the Nikki Beach Global portfolio and situated on a private peninsula in the bay of Budva, Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development. The property overlooks a marina and the historical old town of Budva, which was founded by the Romans. As the most lively resort and party destination in Montenegro, Budva attracts sophisticated travelers and the super luxury yachting community. The property will offer up 150 rooms and suites, 20 ultra-luxury villas, 3 individual private beaches, a jetty, 5 restaurants, Nikki Spa and Tone Gym. The brand’s popular beach club concept, Nikki Beach, will also be integrated into the resort.

Nikki Beach is also celebrating 20 years in business. The beach club brand, with 14 locations around the world started in 1998 as a quiet garden by the sea located in Miami Beach. It was called Café Nikki to honor the life of Nicole Penrod, Jack Penrod’s daughter who was killed in a car accident when she was only 18.