KATHMANDU: The Federation of Nepalese Chamber of Commerce and Industry (FNCCI) and the Embassy of India in Kathmandu in association with and M/s Franchise India are organizing Nepal-India Franchise Investment Expo and Conclave on May 15 at Hotel Yak & Yeti, Kathmandu.

Nepali economy is increasingly being fueled by highly aspiring Nepali consumers who expect nothing short of world’s best when it comes to their brand consumption.

It is expected around 70-80 iconic and leading brands of India would be participating in this Conclave to seek business partners from Nepal.  Initial confirmation has already been received from some flagship brands in the area of retail, fashion, education, hospitality and food and beverages, among others, the organizers said on Thursday.

Kavi Dhoj Pradhan, second secretary at the Embassy of India to Nepal, said that this event is very much needed in country like Nepal. “Nepal’s consumption market is driven by modern consumers who are brand conscious,” he said.

“The fashion and food industries have huge scope in the country as Nepali consumers are going abroad and have knowledge in using the best brands. The increasing spending capacity, exposure of social media has also influenced consumer for brands,” he added.

Manjeev Singh Puri, Ambassador of India to Nepal, said that it is important for business in Nepal to cater to this aspiring target segment of consumers and summits of this nature will help in bringing iconic Indian brands to Nepal. “Their entry into Nepal would not only bring investment into Nepal but technology transfer and business knowhow,” he said.

According to the organizers, 250 aspiring businesspersons and investors will attend the conclave and more than 1,000 prospective franchises and investors are expected to visit the expo that will showcase different brands representing different industries such as retail, education, fitness, fashion, food and beverage, wellness, real estate, technology and services. There will be an exclusive show for Nepali brands willing to open their franchise in India.