The ITB China organisers will launch an ITB China Special Edition in 2021, a two-day business event which will make its debut in Beijing from May 7-8, delivering an innovative showcase for business exchanges while providing a stage for sharing industry insights for the travel industry.

The newly designed and hybrid event, which is expected to attract 1,500 participants, will feature pre-scheduled meetings with Chinese buyers, networking events as well as a series of content sessions by industry experts, focusing on new traveller demands and travel trends.