Messe Berlin launched an international offshoot of one of its most successful B2B travel trade fairs (ITB Berlin) in China, May 2018. Partnering with leaders of China’s travel industry such as Ctrip, Alitrip, Tuniu, Utour, and Caissa, ITB China attracted 700 exhibiting companies from 80 countries, 15,000 trade professionals, and 500 buyers to the show.

“Buyers and trade visitors from China will be able to meet international exhibitors and business partners. Visitors to ITB China can also take the opportunity to attend the ITB China Convention, which runs parallel and will be jointly organized with TravelDaily China.”