BERLIN – Exploiting in-destination services and riding the latest wave of mega trends: marketing experts in tourism regions and tour operators often miss out on good marketing chances and many other opportunities. In many cases there is not enough cooperation between local and regional operators of tours, programmes and attractions. After booking their hotel in advance holidaymakers often decide spontaneously on local excursions, excluding tourism professionals from the process. At ITB Berlin the TechnologiesTours & Activities (TTA) segment will have comprehensive information on how, using new technologies and platforms, they can successfully exploit and market these in-destination services. Visitors can obtain the necessary knowledge from a wide-ranging programme of conference events at the ITB Berlin Convention at the CityCube and TTA Forum at the eTravel Lab in Hall 7.1b, and can find out about the requisite products and solutions from the TTA segment on its expanded display area in Hall 4.1. For visitors there will be every opportunity to network, whether at conferences, forums or the show itself.

TTA kicks off with a panel featuring high-ranking expertsOn day one of the show, 4 March, at the ITB Future Day the ITB Executive Panel will host a panel featuring leading speakers. This is being organised in partnership with Arival – a specialist conference on in-destination services will also be taking place in the run-up to ITB Berlin from 1 to 3 March in Berlin. The panel will be moderated by Arival’s CEO Douglas Quinby. Wilfried Fan, Chief Commercial Officer, Klook, Nishank Gopalkrishnan, Chief Business Officer, Musement and Emil Martinsek, Chief Marketing Officer, GetYourGuide will discuss the prospects and challenges of the Tours, Activities & Attractions market (CityCube Berlin, 4 March, 1 p.m.). Afterwards, Charlotte Lamp Davies will open the TTA Forum with a keynote at the eTravel Lab in Hall 7.1b. Taking part in the panel discussion moderated by this leading international expert will be Lukas C. Hempel (Bookingkit), Mathis Boldt (GetYourGuide), Matthias Goeze (Visit Berlin) and Klaudija Janzelj (Urban Adventure), who will debate ’What drives the industry in 2020?’. At 3.30 p.m. Douglas Quinby will present forward-looking research findings and five major trends that will change this market.

Overtourism and sustainability, two topics currently dominating the industry, will be on the eTravel Lab agenda at 3 p.m. Representatives from Cambodia and Gothenburg will present examples of how to deal with environmental challenges. A technology round table discussing the competition between reservation systems is scheduled for 4 p.m. Taking part will be the CEOs of Bookingkit, Nezasa and Rezdy (eTravel Lab).

At 4.30 p.m. at the eTravel Lab, a discussion will take place on the key question of how, faced with the increasing industry presence of platforms and meta search engines, TTA companies can market their services. At 5 p.m. at the Revenue Management workshop, trade visitors can obtain Get Your Pricing And Profit Right – How Every Tour & Activity Provider Becomes A Pricing Strategy Master’ (eTravel World). At 5.30 p.m. at the eTravel Lab, Milena S. Nikolova of the Adventure Travel Trade Association (ATTA) will highlight how travel technology and travel behaviour influence each other during and after a trip.

The major enterprises and startups on the expanded display area in Hall 4.1 will include a number of TTA companies taking part for the first time, among them EcoTours, Florencetown, Globaltickets, iVenturecard, Liftopia, tripmax and Vipper. The Networking Area will provide an opportunity for visitors to meet and get together. The TTA Networking event sponsored by ARIVAL will take place on 4 March at 6 p.m.

This year, destination marketeers and operators of tours and programmes can again obtain tips and new ideas on uses for VR and AR at the ITB Virtual Reality Lab in Hall 10.2, Stand 108. Providers and users can find out everything about the latest technologies and get a glimpse of new and planned products from best practice examples and case studies of these applications. Events will include historical sightseeing trips with VR goggles and guided tours featuring apps. Visitors can also find out about the economic impact of destination games and the prospects they hold for small and medium-sized enterprises. Numerous opportunities for direct meetings will also exist at the Virtual Reality Lab and its exhibition counters and in the Networking Area.

General Wording Regulation: Coronavirus II ITB Berlin 2020

We are looking forward to welcoming you to this year’s ITB Berlin from 4 to 8 March 2020. As you are aware, the first cases of the coronavirus have now been identified in Europe, including here in Germany. Indeed, the authorities in Berlin have already issued a statement to the effect that Berlin is very well prepared to deal with any cases.”

The safety and health of our exhibitors, visitors and partners is our number one priority. At present, we do not foresee any impacts for the upcoming ITB Berlin, but as a precaution we are introducing new measures to increase the safety of all attendees at ITB Berlin:

  • We will have a number of rapid response English speaking medical teams and other health professionals located here onsite to deal with any situations that may arise;
  • Hand disinfectors will now be provided at all entrances of the exhibition in addition to hand sanitation already installed in all toilets and washrooms at the event;
  • We are increasing the frequency with which our sanitary facilities are disinfected;

Please be assured that we are monitoring the situation very closely and are in regular contact with the health authorities of the State of Berlin. Should there be any changes to the current status, we will take account of any recommendations from the relevant federal and state authorities, and the municipal health authorities, and implement all appropriate instructions.

Please follow us on our official Social Media channels for updates and for useful information. Regarding inquiries about ITB China please refer to regular updates on

Exhibitor /AV Requests regarding Cancellation Fee
The ITB team is absolutely aware of the seriousness of the current situation in China and worldwide. We are carefully monitoring the developments and remain in close contact with the health authorities of the State of Berlin. Rest assured that the safety of our ITB Berlin attendees has highest priority for us and that we take the necessary precautionary measures.

For the time being, the regular cancellation charges of Messe Berlin GmbH are stillapplicable. Paragraph: 8.1, page 19. Should there be any news from our side we will get back to you accordingly.

Please keep an eye on our website and follow us on our official Social Media channels for further updates.

ITB Berlin is 100% committed to ensure the well-being of its attendees. That is why we put
together the list of general hygiene advice for you to stay healthy:

  • wash your hands frequently
  • carry hand sanitizer for use when soap and water are not readily available
  • avoid touching your face
  • do not travel if you are sick
  • call a doctor when you feel unwell and stay in the hotel room to get well
  • keep some distance from people who are obviously sick”
Source : Traveldailynews