KATHMANDU: The first “International Mountain Tourism Day” was jointly held by International Mountain Tourism Alliance (IMTA), China, Nepal Tourism Board (NTB) and Nepal Association of Tour & Travel Agents (NATTA) in Kathmandu on Wednesday.

The event was held in Kathmandu on May 29 to mark the International Sagarmatha Day. The event was inaugurated by Minister for Foreign Affairs Pradeep Kumar Gyawali.

The major objective of the program was in raising public awareness about protecting mountain resources and preserving mountain civilization and public responsibility for promoting mountain economy to benefit the community of mountain people.

Different experts, scholars and industry insiders from different countries such as Mario Hardy, CEO of Pacific Asia Travel Association (PATA), Moez Kacem, Vice Chairman of World Association for Hospitality and Tourism Education and Training, Donghoon Lee, Chairman of Korea Student Alpine Federation and several other delegations presented and discussed how to promote the high-quality, sustainable development of mountain tourism, during the event.

As the government has adopted a goal of drawing 2 million tourists to Nepal by 2020 through Visit Nepal Year campaign, NATTA said the celebration of International Mountain Tourism Day would prove instrumental to make the campaign success.