India’s largest carrier by fleet and domestic market share, IndiGo Airlines, celebrated 15 years of operations on August 4, 2021. The airline started its operations on August 4, 2006, a year after the late Kingfisher Airlines, and has established itself as a herculean empire over the years, one flight at a time.
In the Indian aviation industry, the survival of airlines and similar organizations has always been uncertain. Testament has been the rich history of liquidated ventures like Kingfisher, Jet Airways, and Sahara Air. IndiGo, in such a volatile environment, has managed to outflank narrative and turn in profits since the beginning of its establishment.
IndiGo had started operations from its hub, Delhi, and experimented with potential opportunities by connecting major cities in India to the capital. Their successful tactic of determining a market and then surging it with flight connections helped them grow their standings in the market.
An extensive network of connections and routes is what makes a carrier work. It gives the airline the power of economics and to operate with confidence in the industry.
Aviation pundits often regard two reasons for IndiGo’s success. The first being vanquishing standards of full-service carriers (FCS) like Jet Airways and Kingfisher. Both the airlines tried to convert their business model to become a low-cost carrier (LCC) by changing their brand name to Kingfisher Red and JetKonnect. Unfortunately, this strategy became one of the primary reasons for the ousting of those airlines, resulting in market dilution.
The second reason was their ability to forecast customer requirements. While carriers like Deccan Air distanced themselves from technology, IndiGo invested in developing newer devices and methodologies like ‘Q Busters,’ which helped them manage passengers in congested airports, provide better services, and have a stellar on-time performance (OTP).
IndiGo initially followed the Ryanair business model of operating only a single type of aircraft in their fleet (Airbus A320) until they decided to expand their horizons with the ATR 72-600s and A321neos, respectively, in November 2017 and December 2018.
Lately, the crosswinds have been dangerous for IndiGo. Due to the unprecedented crisis caused by the COVID-19 pandemic, the carrier recently posted a record-breaking financial loss for the first quarter of 2021.
Only the Indian aviation recovery will decide the sustainability of IndiGo Airlines.
Source : Aerotime