KATHMANDU: The 3rd Himalayan Travel Mart 2019 concluded on Saturday attracting more than 700 delegates from 43 different countries.

The four-day event is the biggest and Nepal’s premier international travel and tourism trade show organized and executed by PATA Nepal Chapter in collaboration with the Ministry of Culture, Tourism and Civil Aviation, Nepal Tourism Board, Nepal Airlines and the other prominent tourism organizations.

The mart was inaugurated by Prime Minister KP Sharma Oli on Thursday. Addressing the inaugural ceremony, the prime minister emphasized the immense tourism potentialities with diversified tangible and intangible products and services including cultural heritage, art and architecture, pilgrimage, yoga, ayurveda, holistic retreats, etc., with pristine nature, unique climate and the most hospitable people which are unparalleled to attract people with various interests from around the world.

The Himalayan Travel Mart conference was held on Friday under the theme “The Spirit of the Himalayas” unveiling a new way forward, new programs, products and uncovering hidden treasures with new potentials for the Himalayan Nations with Nepal at the helm of this promotional endeavour.

The International Travel Bloggers and Media Conference, an event alongside the mart brought together more than 40 international travel bloggers and media as well as hundreds of local media delegates to promote Nepal as the most promising and happening tourism destination.

A special international media briefing session for Visit Nepal Year 2020 campaign was organized during the event promoting and showcasing the country’s offerings and plans for the mega campaign.

This year, the two-day B2B mart witnessed the participation of 58 buyer organizations from 30 different countries including the USA, Europe, Australia, New Zealand and Russia.

There were 54 seller organizations or exhibitors from 6 different countries including Nepal, India, Bhutan, Pakistan, Tibet (China) and Thailand.  PATA Nepal Chapter will be organizing the 4th Himalayan Travel Mart from June 12-15 in 2020.