September 29, 2019
Himalaya Airlines remakes its brand identity with a new logo sporting a soaring eagle amidst the Himalayan peaks. This remaking is founded on Himalaya’s key guiding principles of Safety, Performance, Customer Service, Winning Spirit, and Proper Practice as well as its ongoing efforts to expand its network in the Asian region. During a press meet held at Hotel Royal Singi on September 29, 2019, the airlines, an international air carrier of Nepal, launched its new Corporate Logo.
The new corporate logo comes after a well-thought out strategic planning. Since its establishment in 2014, Himalaya Airlines has been thriving to excel in all aspects of the business. Having started with one aircraft and one destination, the airlines has progressively moved its way to three A320 and five destinations in a span of three years.
The Airlines has strong presence in the Middle East connecting to Abu Dhabi, Dammam and Doha. It launched Kathmandu-Dhaka flights just two months ago, on 22 July 2019 and is intent to consolidate its operation on this route. As a part of the evolution process, it is now changing its corporate logo to a brand new design symbolizing its strength, harmony and peace. The new logo was unveiled by Himalaya Airlines’ President, Mr. Zhou Enyong and Vice President – Administration, Mr. Vijay Shrestha in the press meet. The airlines revealed its new logo for which interpretation along with a brief on the airlines’ journey was presented by Mrs. Ujjwala Dali – Head of Brand and Service Department.
Mr. Vijay Shrestha, Vice President – Administration, in his welcome speech, shared “Over the past five years, we’ve built a reputation for safety and reliability. The idea of the brand refresh emerged through some significant changes within the company, leading to evolve our existing logo giving us a new face. After careful consideration, we have decided to adopt the new logo as an appropriate strategic move for us. While we wanted to accurately reflect our core fundamentals in the new logo, we also wanted to express our strong determination to continuously move forward.”
Mr. Zhou Enyong, the President of Himalaya Airlines while unveiling the new logo, remarked “We have worked tirelessly to bring new changes and meaningful improvements in the organization to provide the best services to our passengers. We have been continuously giving our best efforts to establish Himalaya Airlines as a leading airline not only in Nepal but also in Asia. As a result of our relentless efforts, we shall soon be adding Lhasa, Beijing and other prominent cities of China to our ever evolving network. We would continue to move forward with the winning spirit to take Himalaya Airlines to greater heights”
Himalaya Airlines with its new face is all set to follow a new strategic path to expand further and achieve new heights. With the plans to add two A319 in its fleet in the near future, Himalaya Airlines is ready to serve more and diverse passengers in the coming days.
H9 New Logo Interpretation
Himalaya Airlines’ new logo depicts the soaring eagle, through the composition of three ‘A’s in “Himalaya”. This bird that inhabits in the Himalaya ranges is regarded as a symbol of perseverance and courage and indicates flying higher to reach the skies. The logo outlines the Himalayan peaks, signifying the name and position of Himalaya Airlines. The combination of blue, white and orange colors represents the “harmonious unity”. The blue color represents the sky, which means noble, elegant and trustworthy; white represents snowy mountains, meaning holy peace, fairness and integrity; orange represents the people and productivity which means auspicious, active and progressive; the combination thus truly reflecting the corporate values of Himalaya Airlines.