Thousands of local and international tourism stakeholders will be descending on Phnom Penh in the next few days for the largest and most important event in the Kingdom’s tourism industry.
The participants will be here for the 3rd Cambodia Travel Mart (CTM), which will be held at the Sokha Phnom Penh Hotel on October 11-13.
“Three more days until the Kingdom’s largest tourism trade fair is back. We are excited to see our incredible buyers, sellers, media, and visitors in one place again,” an Oct 8 post on the event’s Facebook page said.
Organisers have framed the event as the best opportunity to network and promote Cambodia’s tourism industry to the outside world. The event is jointly organised by the Ministry of Tourism and Slickbooth, an international event management firm.
“CTM 2019 is the best tourism business platform in Southeast Asia for exhibitors from different countries to promote their products and services, as well as to develop tourism business networking, business opportunities, and much more,” Minister of Tourism Thong Khon said in a welcome statement published ahead of the event.
“CTM 2019 will also be the mechanism to strengthen the tourism cooperation and push for tourism promotion within Asean and in the region,” he added.
This year’s edition of the CTM is certainly bigger than in the past, with more exhibitors and participants expected to join the three-day gathering.
According to the official website for the event, organisers are expecting more than 200 exhibitors and 6,000 participants from more than 60 countries.
Among the exhibitors will be travel agencies, hotels, airlines, national tourism organisations, and tour operators from different countries in Asia, Europe, North America, and South America.
More than 30 local and international media organisations will also be represented at the event.
Last year’s CTM, which was also held in Phnom Penh, attracted more than 170 exhibitors, while the first one in Siem Reap in 2017 drew only 3,000 participants and fewer exhibitors.
In addition to the exhibition, the event will also feature destination seminars, buyer/seller appointment sessions, art performances, and networking activities.
Cambodia has the third fastest-growing tourism industry in Southeast Asia. The Kingdom, which is benefiting from an influx of visitors from China, registered an 11 percent increase in arrivals last year, figures that were only surpassed by Vietnam and Indonesia.
In 2018, Cambodia received a total of 6.2 million visitors. The Kingdom expects 6.7 million tourists for this year and targets 12 million visitors by 2025.