The involvement of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) in the Naples exhibition Borsa Mediterranea del Turismo was possible thanks to the friendly assistance of the Ivotrans tour operator. BMT constitutes a crucial platform for sharing information, experiences and contacts between outbound tourism organisers and their potential local correspondents. In the case of POT it provided an opportunity to propose adding Poland to the offer of companies who have not been suggesting it yet to its clients, as well as to expand the existing offer with new routes and destinations.
Last year Borsa Mediterranea del Turismo gathered 440 exhibitors, 6,000 regional travel bureaus mostly operating south of the Italian capital, and more than 22,000 visitors active in the tourism industry.
Polish Tourism Organisation predominantly promoted city break destinations from which you can fly to the largest cities in Southern Italy – Naples, Bari, Catania and Palermo. Thanks to Italians being increasingly aware of our country, more and more bureaus ask for suggestions about lesser-known places worthy of visiting. In this way, Wrocław, Poznań and Gdańsk are increasingly attracting attention along with national parks and the environs of major cities making it possible to relax amidst nature.